CamelBak approached me with this killer idea to shoot a outdoor lifestyle stills and motion campaign with a number of different brand collaborates. Without hesitation, I jumped onboard. So far with 4 projects under our belts, were looking to 2023 to bring on a new line of radical adventures and super cool talent.
With Oskar Blues Brewery one of the companies working with CamelBak, my team and I flew down to Austin, TX to meet with the all-too-stellar Producer/Creative Director Grace H.. We scouted, discovered and began a narrative about Matt – lead Cellar Manager at Oskar Blues and how he creates and assesses his product throughout a continuous brewing cycle and once off-duty ventures into the outdoor wild playgrounds with colleagues and friends to let loose and re-energize.
From the brewery grounds to the reservoirs of Austin, we see Matt let loose in his natural surroundings, all the while incorporating the CamelBak ChillBak to bring the necessary 24+ cold Dale’s Pale Ale beverages along the journey.
Shot and Directed by Cameron Karsten
Motion shot by Leo Phillips
Edited by Luke McJunkin
Creative Direction by Grace H.
More available at www.CameronKarsten.com
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