Grundens 2020

Pre-COVID photoshoots seem… like they never happened. Looking back on the projects and campaigns of early 2020 and beyond are an enigma. We shook hands? We laughed next to someone, brushed shoulders, spoke to them while visually observing the movements of their mouth and their complete facial expressions?

A smile is something to share. A smirk is something to behold, especially on a fishing vessel. This guy for Grundens on the Silverwave at Fisherman’s Terminal, Seattle, WA. May COVID-19 disappear from the human race as soon as possible.

For more work visit www.cameronkarsten.com

Cosa Buena in VOGUE Mexico

It brings great excitement and joy reflecting on projects that are not only culturally enriching, but visually stunning and successful. Our friend Vera Claire, founder of Cosa Buena, reached new heights networking and promoting their community-based work after getting published in VOGUE Mexico (as well as Architecture Digest and MEDIUM, among others). Below is a link to the article published in print and online, as well as a selection of other images from our time exploring the artisan-cooperatives of Oaxaca, Mexico. Someday, we’ll return.

PERFIL COSA BUENA-VOGUE MEXICO

© Cameron Karsten Photography in Oaxaca, Mexico

© Cameron Karsten Photography in Oaxaca, Mexico

© Cameron Karsten Photography in Oaxaca, Mexico

© Cameron Karsten Photography in Oaxaca, Mexico

© Cameron Karsten Photography in Oaxaca, Mexico

© Cameron Karsten Photography in Oaxaca, Mexico

© Cameron Karsten Photography in Oaxaca, Mexico

© Cameron Karsten Photography in Oaxaca, Mexico

© Cameron Karsten Photography in Oaxaca, Mexico

© Cameron Karsten Photography in Oaxaca, Mexico

© Cameron Karsten Photography in Oaxaca, Mexico

© Cameron Karsten Photography in Oaxaca, Mexico

© Cameron Karsten Photography in Oaxaca, Mexico

© Cameron Karsten Photography in Oaxaca, Mexico

© Cameron Karsten Photography in Oaxaca, Mexico

© Cameron Karsten Photography in Oaxaca, Mexico

© Cameron Karsten Photography in Oaxaca, Mexico

© Cameron Karsten Photography in Oaxaca, Mexico

Wonderful Machine Blog: Cameron Karsten Helps Sage Fly Fish Market Itself to New Demographics

Here’s a nice little write up at Wonderful Machine’s blog. The original post can be found here.

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A leap of faith that companies take from time to time involves marketing themselves to demographics outside their main consumer base. It’s a risk, to be sure, considering the number of resources these companies need to invest in this kind of advertising push. This is what fishing rod manufacturer Sage Fly Fish, with the help of photographer Cameron Karsten, is trying to do.

Fly fishing is mostly known as a retiree’s sport, so Sage wants to break the old model and show imagery of all persons young and old, as well as shots of both seasoned anglers and novices.

Sage is a leading brand in this market, and it sells products for a wide variety of fishing locations, from freshwater streams to saltwater oceans. As a result, Cameron has done a good bit of traveling in and out of the country.

Every season, Sage utilizes their imagery for the different seasonal fishing taking place around the globe. For example, there is a heavy winter steelhead run in the Pacific Northwest, so new products are unveiled for this technique during this season.

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These images are shot months in advance and are rolled out within their appropriate season, used on everything from social media channels to print runs in select fly-fishing periodicals. Their also published on the web for online sales and made into big banners for trade-shows.

Of course, fishing takes a ton of patience, but that’s to Cameron’s benefit. The hours-long process allows him to think creatively and try new things, which helps both him and the client.

Fly fishing is a very slow methodical process, whether sighting fish, working a hole in the river, or spey casting a stretch of nice running water. As a photographer, I have a lot of time to work the angles, get the shot of the cast, and then try something unique, creative, out-of-the-box.

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During these shoots I’m a fly-on-a-rock, following the angler as he fishes various holes and ripples, chasing tailing fish on the flats, or doing the basic mechanics of tying on a fly, changing line, or releasing a fish. The goal is to capture not only the cast, but the culture and story of a fly-fishing angler.

In getting the whole picture, Cameron sometimes has to create wide shots for specific uses. His arresting panoramas perfectly capture all there is to soak in while fishing in some gorgeous places, and they’re used quite nicely by Sage.

These wide shots are meant for large banner presentations at trade-shows or on the web. The goal is to show the beauty of the location with the subject within the setting. To set these up, I place the individual within the space and allow my eye to find the perfect positioning so I can capture the perfect cast that represents Sage and the sport. I then shoot plates surrounding the subject, which creates a large banner image once stitched together in PhotoShop. The images often render 4GB or more in size.

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Another nice development within these shoots is the sense of camaraderie amongst the brands that market products aimed at the same people. Where Sage wants to sell equipment, Patagonia wants to sell merchandise, and YETI wants to sell gear. As the person who mixes everything together, Cameron can produce batches of imagery that tell a full story and help each organization.

The great thing about this culture of fly fishing is there are so many high-end companies who want to work together — brands that have similar stories in their own light but look to affiliate with one another due to their experience, quality, and value. On a lot of these fly fishing campaigns, I’ve been able to bring on different partners. Companies like Patagonia and YETI have fantastic gear for all of these environments. So, to bring on these brands is wonderful and makes the whole adventure complete with quality equipment.

Below is a link to a booklet we shot on-location in Idaho, and more work can be found at www.CameronKarsten.com.

Sage_2020_DigitalBook_TROUT LL

Todd Kline is #WeAreFishing Pt II

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Todd Kline is #WeAreFishing Pt I

Todd Kline joins Grundens for #WeAreFishing.

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The Todd Kline for Grundens

Honestly, bass fishing was a new thing for me. I watched it as a kid on local fishing channels. I asked my mom to purchase a handful of VHS tapes on bass fishing highlights. And I got sucked into those info-mercials advertising squiggly worms and rubbery baits as the total tackle package (they were great birthday presents). But, I never found it intriguing as an adult, I never viewed it as an opportunity to shoot, but along comes Grundens with a new avenue for revenue. The challenge? The small fishing boat. The reward? New angles, new frames, and the opportunity to jump off the boat and find more for my client. The easy bit? The subject. Todd Kline and company were rad! Here are a few select panos from SoCal’s reservoirs.

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2019 Pictorial ReCap

Good times all around. A few selects from 2019 including clients Discovery Channel, Grundens, Sage, Patagonia, Danner Boots, Cornerstone Ranches, and more from the Pacific Northwest to Belize and Costa Rica. Here’s to another year and more relationships being built. Visit http://www.cameronkarsten.com for more:

Book published! “Human/Nature” by The Nature Conservancy

Thrilled to announce the publication of a recent book project with The Nature Conservancy! Over a course of 12 months, I traveled around Washington State to showcase how humans interact with nature in relationships both recreational and commercial. Here are a few selects, as well as a link to purchase. All proceeds support The Nature Conservancy in Washington State: Human/Nature

Belize Pt 3 – Sage Fly Fishing

Belize Pt 2 – YETI

On water or land, there’s always a place to be thirsty and carry the right vessel.

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