New Work: Lost Off the Coastal Grid

Surfing the Lost Coast with Grundens and Industrial Revolution's UCO and Intova

A new client sent me on a new adventure to the Lost Coast, California’s unspoiled shores in search of empty waves with three friends. We brought along Grundens’ new recreational clothing line to keep us dry and warm, as well as camping gear by UCO and a couple action cams by Intova. View the gallery on the website, Industrial Revolution’s blog post here, and enjoy the full story with imagery below:

Kris stretches into the armhole and extends through, pulling a thick black neoprene sleeve up onto his shoulder. In defiance, his own skin bunches and folds with heavy drag. It’s a frustrating and familiar struggle for most. For Kris, it’s merely familiar. Calmly, he uses his other arm to help skirt over the shoulder before his hand pokes through with a distinct pop. His other arm then begins, this same process until the entirety of his 5/3mm wetsuit wraps up around his chest, and in doing so, covers a noticeable 8-inch scar. He is nothing but smiles. Almost giddy. Yeah. He’s giddy. With a quick zip and a pull of the hoodie, he grabs his board and jogs toward the heaving sea, leaving me behind to wrestle with my own suit.

Surfing the Lost Coast with Grundens and Industrial Revolution's UCO and Intova

Less than six months ago Kris suffered a heart attack—unbeknownst to him for days. He continued his work as usual until an increasingly shortened breath finally drove him to the hospital for an exam. He was nonchalant; the doctors were outraged. They called him crazy. They called him lucky. They called for surgery. Six months later, his arteries mended, his breastplate clasped closed, his skin stapled back together, and he is back; a retired teacher-turned contractor, marching miles through wet black sand, pebbles, large stones and crashing surf with three millennials to an isolated California lineup. The coast is calling. Five minutes later, I’m in the water paddling after him.

This is the Lost Coast: a raw, undisturbed land of wonder and contradiction. Graceful yet ferocious. Peaceful yet violent. Evolved yet ancient. It beckons as it warns. It is a shoreline of proud pine-clad cliffs, sturdy golden grass tuffs, and a thrashing blue-green Pacific Ocean. Kelp beds float below shore birds. Barking seals leap through the surface on wild hunts. Whales breach at the sun’s horizon and few onlookers gawk at the natural beauty. This natural beauty is undeniable, at times unbelievable, and yet few onlookers chance to gawk. To take the time and energy to hike out to this wild backcountry requires a strong willingness and preparedness that gratefully we possessed. Streams supply the drinking water. All else is packed in and packed out.

Surfing the Lost Coast with Grundens and Industrial Revolution's UCO and Intova

With 10 pounds of food each (40 pounds total), stuffed into four bear canisters, packed next to clothes, cooking gear, tents, hammocks, sleeping bags, wetsuits and 6-foot surfboards, our backpacks weighed in at over 80 pounds. I struggled; this was by far the heaviest pack I’d ever carried. My two other 30-some-year-old friends also struggled. I could only imagine what post-surgery Kris felt under the weight and excessive heat we endured while hiking out. But still he and we trod on. We scrambled ridges, tiptoed intertidal zones, and silently tested every motivating mantra we’d ever heard, until finally descending the yellow grass bluff into camp. The waves were pumping. The view was stunning. For a few moments, the pain in our weakened knees and aching hips went unnoticed. Green lines interspersed with whitewash as backlit waves peeled into evanescent barrels. We dropped our packs, chugged our remaining water, and suited up. I was the last in the lineup. Kris is definitely crazy. And we’re all lucky.

Surfing the Lost Coast with Grundens and Industrial Revolution's UCO and Intova

For six days and five nights, we stared at the western horizon. Whether bobbing in the water or resting on land, we became transfixed on the incoming swell. We learned what tides the breaks worked best, whether it was at the point or river mouth, and analyzed each potential crest. Which direction was the wind? Where were the exposed rocks and hidden threats? Was the tide incoming? Outgoing? What was it yesterday, and how is the swell moving in relation to the beach? Parallel or straight onshore? I hope it’s onshore. I hope it’s low tide now with an incoming swell. I hope it’s a building swell. Chest high. Head high. Two-feet overhead. Offshore winds. Our minds danced like monkeys, utterly consumed by the now, the physical. Our senses were elevated by the stillness and simplicity of life off the grid. We had carved out a forbidden space—a temporary break from our familial and business lives—our concurrent realities behind and looming ahead. We had found that other part of ourselves, which exists only in great solitude.

Surfing the Lost Coast with Grundens and Industrial Revolution's UCO and Intova

The sun beat down on our shirtless bodies and blasted our squinting eyes. We rehydrated with hot drinks and fresh filtered water. We cooked large meals to quench our appetites, slowly emptied our heavy bear canisters, and let time disappear from our minds. All was sunrise or sunset, and we didn’t care. Our attentions were on the waves, and when it was on—low to incoming tide—we were as young as ever. We were mere children hyped on an inexhaustible spoon of liquid sugar. Bottomless. Boundless. Endless.

We surfed for hours, until our toes went numb from the cold and our legs reminded us of our arduous hike. Sam from Ocean Beach was always the first out. Seemingly impervious to the long hours in the water, Sam had the luxury of surfing almost yearlong in the punishing OB breaks. Kris, Skyler and I, though accustomed to a shorter season, were at least used to the cold waters—our Pacific Northwest temperaments adjusted to feeling numb year-round. Despite our differences, we were all aligned to one indisputable truth: not in our wildest dreams could we have imagined surfing in a pristine California location, miles away from road or highway, without anyone to share the waves but ourselves. Nothing can prepare you for this pleasure.

Surfing the Lost Coast with Grundens and Industrial Revolution's UCO and Intova

For two days, the swell dropped as a thick impenetrable fogbank closed over our heads. We still got in the water, but now when the kelp licked our toes and bumped the bottom of our boards, it was no longer ticklish fun. It was unsettling. We looked out towards an unseen horizon. The curious fear had finally crept into the consciousness. This was shark country—and the appearance of the fog exacerbated this feeling. Weeks prior, Sam had sent us a video of a great white leaping out of the OB lineup. It was a subtle reminder of where we were headed and of the predator’s unspoken omnipotence. So we stayed tight, waiting quietly through the lulls and shivering in the cold as each passing kelp frond made its presence known.

Surfing the Lost Coast with Grundens and Industrial Revolution's UCO and Intova

Then one morning the fog was gone. The breeze was offshore, and the swell was building. As usual, we were up at dawn and down patrolling the waves before we could wipe the sleep from our eyes. The surf was immaculate; powerful, big, green, and beautiful. We rode them like they were the last waves of our lives. With the hazy mountains to our backs, we looked hopefully up and down the coast, as though searching for some way to prolong the trip or slow down time itself. Despite this, the hours slipped by, the tide came in, and soon we were spent, as was our time at camp. With heavy regret, we walked onto dry land, packed camp, and as if we were never there, departed. Sam couldn’t stop turning back at the unridden waves and the cruel beauty of the teasing sea. Nobody in sight. No boards but our own. We left the coast lost once more.

Surfing the Lost Coast with Grundens and Industrial Revolution's UCO and Intova

Right before sunset, as we wrapped up our 10 miles back with lighter packs and fuller memories, we came upon a dead grey whale. It lay motionless in the surf; its sides scoured with huge, gaping bite marks. The unmistakable work of the sharks—the ones likely near us, beneath us, and possibly upon us if it weren’t for this feast they had won. Now on land, we could more openly visualize what had been lurking in the waves and may still be just beyond the reach of the whale. And shuddering, we thanked the brave beast for its sacrifice—a fitting reminder of the celebration we had just experienced.

Sure, call us crazy. But we say we’re lucky—to be free, alone with friends, and surfing the spotless lineup along a stretch of one of California’s unspoiled coastlines. The little peril, mostly imagined, is but a small price for this wholly real reward.

Surfing the Lost Coast with Grundens and Industrial Revolution's UCO and Intova

Surfing the Lost Coast with Grundens and Industrial Revolution's UCO and Intova

Surfing the Lost Coast with Grundens and Industrial Revolution's UCO and Intova

Surfing the Lost Coast with Grundens and Industrial Revolution's UCO and Intova

Surfing the Lost Coast with Grundens and Industrial Revolution's UCO and Intova

Surfing the Lost Coast with Grundens and Industrial Revolution's UCO and Intova

Surfing the Lost Coast with Grundens and Industrial Revolution's UCO and Intova

Surfing the Lost Coast with Grundens and Industrial Revolution's UCO and Intova

Surfing the Lost Coast with Grundens and Industrial Revolution's UCO and Intova

Surfing the Lost Coast with Grundens and Industrial Revolution's UCO and Intova

Surfing the Lost Coast with Grundens and Industrial Revolution's UCO and Intova

Surfing the Lost Coast with Grundens and Industrial Revolution's UCO and Intova

Surfing the Lost Coast with Grundens and Industrial Revolution's UCO and Intova

Surfing the Lost Coast with Grundens and Industrial Revolution's UCO and Intova

Surfing the Lost Coast with Grundens and Industrial Revolution's UCO and Intova

Surfing the Lost Coast with Grundens and Industrial Revolution's UCO and Intova

Surfing the Lost Coast with Grundens and Industrial Revolution's UCO and Intova

Surfing the Lost Coast with Grundens and Industrial Revolution's UCO and Intova

Surfing the Lost Coast with Grundens and Industrial Revolution's UCO and Intova

Surfing the Lost Coast with Grundens and Industrial Revolution's UCO and Intova

Surfing the Lost Coast with Grundens and Industrial Revolution's UCO and Intova

Surfing the Lost Coast with Grundens and Industrial Revolution's UCO and Intova

Surfing the Lost Coast with Grundens and Industrial Revolution's UCO and Intova

Surfing the Lost Coast with Grundens and Industrial Revolution's UCO and Intova

Wonderful Machine – Cameron Karsten: Hook, Line, and Sinker

Happy to share some solid press via Wonderful Machine’s blog as well as a spot in their emailers for July 106. Enjoy!
Screen Shot 2016-08-05 at 1.32.44 PM
Jul 18, 2016
PHOTOGRAPHER NEWS

Grundéns started with a fisherman in Sweden who saw a need for better gear for the fishermen of the world. He wanted clothing that could handle the extreme conditions he and his comrades constantly faced. Now, this international brand is a leader in cold-water fishing and foul-weather gear, and their latest campaign aims to put a spotlight on the fishermen they serve. Grundéns called on Seattle photographer Cameron Karsten for the campaign visuals.

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Grundéns has European, Canadian, and U.S. branchs, and Cameron got on board with Grundéns USA for their rebrand. He says all he had to do was get the initial meeting, share with them his photography and his verve for conservation and adventure, and from there they hit the ground running. Grundéns wanted their rebrand campaign to focus on the fishing experience with special attention to its connection to the environment. Their idea was to find stories from around the world that showed individuals with a passion for fishing, whether as a career or for pleasure. It was Cameron’s job to capture both images and videos for the campaign.

Grundens wanted to change how we see and experience fishing with their visuals by connecting the fisherman/woman with nature as a source of passion and conservation.

cameron karsten photo, grundens, grundens rebrand campaign, fisherman, fisherman norway, fisherman florida, fisherman guatemala

cameron karsten photo, grundens, grundens rebrand campaign, fisherman, fisherman norway, fisherman florida, fisherman guatemala

For phase one of the project, Grundéns sent Cameron to Norway, Guatemala, and Florida. There, he was to interact with real fisherman, spending time on boats and enduring the weather to capture them in action with their craft. In each location it became clear whether the project would focus on recreational or professional fishermen, both of which are groups Grundéns provide for.

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These individuals see the need in their lives to connect with nature, out on the water and in the elements, and transcend the way we care for our planet.

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Before turning to photography, Cameron traveled with the hopes of being a writer. But it wasn’t long before he started adding photos to his stories and composing his tales completely from images. He says although most of his work is more commercial, he loves getting back to travel photography, and this campaign was the perfect hybrid of travel photography and commercial goals.

cameron karsten photo, grundens, grundens rebrand campaign, fisherman, fisherman norway, fisherman florida, fisherman guatemala

For each location, Cameron and the production team talked through story options, set up some drone flying trials, and got the gear into place. But no matter what the preparations looked like ahead of time, the majority of the work always took place on site, where they had to asses the current weather conditions and set up their gear. Cameron says Guatemala was definitely the most challenging with all the saltwater spray.

Guatemala was tricky due to being on a boat with limited movement, and the harsh sun and saltwater spray. But it’s all part of the experience, helping tell an authentic story.

cameron karsten photo, grundens, grundens rebrand campaign, fisherman, fisherman norway, fisherman florida, fisherman guatemala

Cameron’s work is already being integrated into Grundéns’ new website, and will be featured in printed catalogs and brochures, advertising pieces, and social media channels. 70 Agency is getting everything into place for the final release.

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In the mean time, ideas of heading to Alaska, Canada, the Cannery Islands, Belize, and Panama are circulating around, and Cameron is keeping his fingers crossed. He’s also excited to learn about the conservation and water awareness efforts Grundéns will be making through the course of their campaign.

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Check out more work from Cameron at cameronkarsten.com.

Grundens Campaign Pt III – Florida Keys

Driving south over long interloping bridges connecting the dots of sands and mangrove swamps, where history tells a story of shipwrecks and jewels, and wise adventurers who lived the edge forging these sunken treasures. It was hot then, and it’s hot today, as the sun and gulf stream tropics stir an air of heat and humidity. Our treasure also lies underwater, lurking among the throngs of baitfish and circling sharks.

Grundens takes us to the Florida Keys, a tropical paradise for vacationers stretching back to the early 1900s when railroad tycoon Henry Flagler completed the first railway connecting the Keys to the mainland. Destroyed by hurricanes and now part of the world’s longest segmental bridge, we roll atop the Florida Keys Overseas Highway just waiting to  get off pavement for turquoise waters. For more visit the Grundens’ Florida gallery.

 

Grundens Campaign Pt II – Norway

Grundens recreational and commercial fishing clothing line in Norway

I asked the Cod Father where the heads go.

“Nigeria,” he laments with a sigh. “Ahh, yes. We sell them to the Nigerians. They come all the way up here to buy the heads for soup. You know,” he grunts with a pause. “Fish head soup.”

All the way up here was speaking very literally. I was in Lofoten, an archipelago in northwestern Norway, a carved land where plummeting cliffs meet dark azul waters, and sea eagles circle at snow lines searching for prey.

We were hanging with Gier the Cod Father of Lofoten, a masterful fisherman who scours the frigid waters all year long, especially from February thru April when the world famous cod fish enter the fjords to mate. At times the temperatures reach far below zero, freezing the water’s surface, along with his buoys and long nets.

Geir continued, “Our fish are the finest quality called skrei. It dries on large racks in the perfect temperature. This is what makes our stockfish so prized. The Italians pay premium, and this trade with Nigerians, Italians and others has been happening for centuries.”

But as I learn from Geir and my research, this skrei is facing a dilemma. In the past few years, temperatures have fluctuated, becoming unseasonably warm when winter temps should reign, and dropping to frigid numbers when the sun should be high. It rains when it should be dry, and it’s arid when it needs to be wet. This, unsurprisingly, effects the outdoor drying process of the cod fishery, putting the Lofoten’s largest and oldest fishery on edge. For more visit the Grundens gallery

Grundens Campaign Pt I – Guatemala

Grundens recreational sportfishing clothing line in Guatemala

You go through the orders of meetings and conference calls. You wait and wait, a confirmation biting the nails. Will I or will I not? Because I can see it. The palm trees, an array of dancing heat waves rising from the sand. An illusion of adventure, wanderlust, a new pathway in what you love to do most. The fight. The fish. They pull your lines taut and fill you with cravings to want more. All that anticipation pulses your blood and boils down to one simple email. An itinerary. Departure dates, arrival times and the unknown expedition ahead. It’s your confirmation. Guatemala.

What transpires is a journey into peoples’ lives and the characters discovering about what they love most in this world; that is fishing. They travel around the world. They take hours upon hours, days to weeks to months of their lives to reach the furthest shoreline to cast a line, throw a leader, and let the water speak about its’ darkest kept secrets. These individuals are fishing. They do it for an occupation. They do it for recreation. They do it alone, with colleagues and family members, sharing in the thrill of the catch. This is passion.

And with Grundens’ new release of a warm-water recreational clothing line, whose tradition weighs in the dense northern waters of commercial cold-water fishing, I head south with them first to the evanescent blue waters off Guatemala to participate in the annual Billfish Invitational Tournament, whose goal is to educate the growing community about the ocean’s rich economic resources off Guatemala. We’re talking about catch-and-release bill-fishing. Giant black and blue marlin and sailfish being the two geese that lay the region’s golden eggs.

Hosted by Pacific Fins Resort in Iztapa, Guatemala, a cast of fishermen embark to share with people how much they appreciate the sea and its resources, for the sake of thrill or occupation, and the need to promote a sustainable industry for the local and global economy. Without fish, there is no sea. Without fish, there is no fisherman. For more visit Grundens’ Guatemala gallery.

Grundens recreational sportfishing clothing line in Guatemala

The dry dock in Iztapa provides numerous jobs for the local economy.

Grundens recreational sportfishing clothing line in Guatemala

The dry dock in Iztapa provides numerous jobs for the local economy.

Grundens recreational sportfishing clothing line in Guatemala

The dry dock in Iztapa provides numerous jobs for the local economy.

Grundens recreational sportfishing clothing line in Guatemala

The dry dock in Iztapa provides numerous jobs for the local economy.

Grundens recreational sportfishing clothing line in Guatemala

The dry dock in Iztapa provides numerous jobs for the local economy.

Grundens recreational sportfishing clothing line in Guatemala

The dry dock in Iztapa provides numerous jobs for the local economy.

Grundens recreational sportfishing clothing line in Guatemala

Grundens recreational sportfishing clothing line in Guatemala

The dry dock in Iztapa provides numerous jobs for the local economy.

Grundens recreational sportfishing clothing line in Guatemala

The dry dock in Iztapa provides numerous jobs for the local economy.

Grundens recreational sportfishing clothing line in Guatemala

The dry dock in Iztapa provides numerous jobs for the local economy.

Grundens recreational sportfishing clothing line in Guatemala

Grundens recreational sportfishing clothing line in Guatemala

Grundens recreational sportfishing clothing line in Guatemala

The dry dock in Iztapa provides numerous jobs for the local economy.

Grundens recreational sportfishing clothing line in Guatemala

Grundens recreational sportfishing clothing line in Guatemala

The dry dock in Iztapa provides numerous jobs for the local economy.

Grundens recreational sportfishing clothing line in Guatemala

Grundens recreational sportfishing clothing line in Guatemala

Grundens recreational sportfishing clothing line in Guatemala

Grundens recreational sportfishing clothing line in Guatemala

Grundens recreational sportfishing clothing line in Guatemala

Grundens recreational sportfishing clothing line in Guatemala

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Grundens’ Campaign Pt II – Norway coming soon…