Via Wonderful Machine – Cameron Karsten: Zillow Group

Great little write up describing some of the process creating Zillow Group’s 2017 Annual Report via Wonderful Machine’s blog. Enjoy!
Jan 25, 2018
PHOTOGRAPHER SPOTLIGHT

Seattle-based photographer Cameron Karsten has built a strong relationship with Zillow Group. He has photographed projects from in-home walkthroughs to Santa’s Village for the Real-estate startup. As Zillow has expanded its need for imagery, Cameron has been ready to take on bigger and bigger projects.

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In the past, Zillow has generally opted to use stock imagery for its annual reports. But, for the 2017 report they wanted to go with something more specialized, so they invited Cameron to submit a bid for a library of images. Cameron won the bid and got the chance to step out from behind the camera and take on some production responsibilities. He ended up scouting locations and casting the talent for the three-day shoot in addition to his role as the photographer. Cameron leveraged his personal network to fill the twelve casting spots across the three-day multi-location shoot. As is often the case, scheduling was the most difficult part of the casting process.

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I ended up casting, location scouting and producing the project, which in the end was a great experience. It was an exhausting amount of work, but we conquered the final end goal and everything moved flawlessly. All in all, it was a wonderful project that produced a large printed report sent to all the shareholders, including the online report available to the public.

Cameron had worked on other projects for Zillow with several members of the production, including Creative Director Sabrina Fiander. The annual report design team was full of new faces, but it quickly became clear that everyone worked well together.

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The shoot was a blast with a complete crew of familiar faces excited to be a part of a great project. As all shoots, we worked hard and pressed each other to push harder and do our best.

The reaction to the images has been immensely positive. The team at Zillow was pleased with the images delivered and plan to commission more custom imagery for their future reports.

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Now that the report has been published, Cameron is already looking towards next year:

Hopefully a 2018 report with a couple production days added to it will nail all angles of Zillow Group’s outreach and diversity.

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The complete report is available on the Zillow Group website.

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Additional Credits:

Creative Director: Sabrina Fiander

Producer: Jill Snow

Associate Producer: Jillian Zieske

Brand Consultant: Bradley O’Neal

Brand Marketing Manager: Lindsey Bluher

Digital Tech: Judson Felder

Photo Assistants: Dominic Crowley, Delaney Brown

Art Director: Tim Teehan

Stylist: Lily Karsten

HMU: Zoe Hoffman

See more of Cameron at cameronkarsten.com!

And check out our other members on our Find Photographers page.

Zillow Group Annual Report – Consumer Housing Trend Report 2017

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One of the largest projects I’ve shot so far (as well as produced, and talent and location scouted), and one of the greatest clients. Thanks crew and Zillow team! Online available at: https://www.zillow.com/report/2017/

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The Last American Homesteaders: Pt II

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Country living is dynamic, inside the cabin and out. Things don’t appear the same as if you’re living in an urban environment. Instead of concrete or brick foundations, walls are made of not just wood, but entire logs…big logs. And instead of finding house plants and framed pictures on these wall of beautiful distant locations, you’ll find what was once living in your yard stuffed, anthropomorphized and placed inside. Once again, country living is all about being in harmony, or being one, with nature, and then taking that to a new level.

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Sand rats are friendly despite their appearance once giving a human personality

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A coyote guarding the door

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A black bear and badger go head-to-head for a dead sand rat.

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Stepping outside you’ll spot a frozen land awaken as a river passes listlessly through the valley. Hints of pinks and oranges wash away the purples of night while geese begin to ruffle and hawks take flight. Another day in the country.

Next Post (Pt. III) –>

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The Last American Homesteaders: Pt I

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Life in the country is not an idealized peaceful existence unless you subscribe to the following as elements of such; 5AM start times to milk Daisy Bell the Cow, -5 degree temperatures while hopping on a quad with windchill factors in the -20s, your tears turning eyelashes into frozen shelves, your lips taut and crisp, ears and hands burning as if squeezed in a vice just before numbness sets in, and full days in the field, combing the backcountry for livestock and breaks in the fence line. Add to this clearing pathways of 50 foot toppled trees using a 32 inch chain saw or employing the exhaust of your Polaris’ engine to warm freezing hands after removing three inch thick ice sheets from the numerous watering troughs the cattle need to survive during these cold winter months.

To the ranchers and farmers who thrive out here around the John Day river near Spray OR on the east side of the Cascade mountains, these elements feed their deep spiritual and physical connection to the land. Our rewards for their sacrifice are fresh fruit, vegetables, grains and grass fed beef. Their rewards though are profound and pure. Fresh unpasteurized milk, with warm chicken and duck eggs, and turkeys for Thanksgiving. Here life is shared with elk herds that roam the pristine hills, with bears that hibernate in their caves while cougars and bobcats stalk deer and other game through the sparse pine forests of the hillsides and valleys. The setting sun with its darkening sky reveal, in this high desert, an Atlas of stars, shining with a native brilliance undimmed by the light pollution we’ve all grown accustomed to. A moody fog, lit by that brilliance, courses along the path of the frozen John Day below. As day turns to night, the night crawlers fall into their sleep as the daytrippers awaken.

All around the sounds of the natural world play unspoiled by human industry. The meter of this hard but simple life is not kept by a clock, rather, by the dawn’s early light, the shrunken shadows of high noon, and finally their elongated statures as the sun begins to set are, the timepieces of these hills. As the sky’s hues expand and intensify at sunset and the temperature begins to plummet, the body’s hunger will be satisfied in a kitchen where a pot of steaming milk with honey and spices warms and perfumes the air. Here is a glimpse of life in the high country of Spray, Oregon.

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Daisy Bell the Cow being milked in the barn just after 5AM

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At -5 degrees, this 2,000lb mare had no issue watching the morning sun rise

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Tom the Turkey was the stud

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Micheal F. starts the day with his wife at 5AM and as soon as there is light he is off into the backcountry. Micheal provides full-care to ranch owners; managing and operating a ranch, and learning new ways to evolve the farmer’s marketplace.

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Clearing watering troughs requires thick skin, but the breath and the Polaris offer enough relief. The daily high while in Spray was 10 degrees.

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The John Day River below

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Providing mineral and salt blocks in the backcountry

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Juniper trees are weeds in the high country. They are clear cut to make room for grasses in order to form pasture.

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Sunset in the backcountry pasture at an elevation of 4000 feet

Next Post (Pt. II) –>

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Olympic Day Hiking – The Brothers

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Spent a sunny summer day hiking to the base of The Brothers on the Olympic Peninsula, reaching just above the tree-line before running out of time.  An hour and twenty minutes up to Lena Lake and then an additional three hours upwards.  We passed below massive pines and wound through streams that disappeared beneath the riverbeds.

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Cameron Karsten Photography