Creative Director John Idle reached out to me late last year for a last-minute campaign featuring a new product made by GoatBox Co out of Texas. We were looking for a hunting scenario, and immediately my mind began to tick. Being a small production with minimal budget, I called up a couple of friends, told them the what, when and where, and started scouring Google Maps for a close location.

Within less than two weeks we were dialed in on a beautiful day, out shooting on the Olympic Peninsula with a badass truck, a cooler fitting for the occasion, and all the props necessary to pull off an early morning deer hunting scene.

Besides the hunting scene, the client also was seeking a fishing scenario and a general lifestyle, product shots. Being the middle of winter and resources limited, John, my two talent models (who look way better on camera), and myself pulled off the impossible to make winter look like a late afternoon fishing outing during “warmer months”.

For more, visit www.CameronKarsten.com. Represented by The Gren Group