Amazon from A to Z

We covered the spectrum this year with Amazon, capturing 3 different campaigns for various departments. The first one was my favorite in terms of planing and logistics, and making sure the skill of anticipation was properly tuned. The 2nd and 3rd were more storytelling processes, highlighting the teamwork, effort and energy put into Amazon deliveries. Ultimately, this is a story about commerce and how it moves, and the people that move it, across the country.

For the 1st campaign we traveled to Los Angeles, piggybacking on a motion campaign. We captured the A to Z of Amazon delivery, specifically highlighting the new Amazon Intermodal container branding. From trains and tracks and yards, to trucks and the excitement of fulfillment centers, to passing planes, it was an extensive effort in planning, including loading a BNSF train with only Amazon Intermodal containers and traveling from Chicago to LA just for a mountain pass shot.

The 2nd campaign was a quick 1-day shoot of personnel delivering boxes, from the sorting centers to the delivery truck and on the streets to a front doorstep. The final assets land as classroom wraps where trainees will be taught the process. It was an in-the-moment shoot, often creating something out of nothing, whether camera angles, foreground elemental distractions or manipulating backgrounds to appear as if we were not located in the Pacific Northwest.

Lastly we were in Virginia, where a man by the name of Bayar Palani has partnered with Amazon Relay to help deliver Amazon packages throughout the region. This partnership has helped Bayar grow his business exponentially and create the dream-life for he and his family. As an immigrant, whom traveled halfway around the world with his parents to seek better opportunity, he is a perfect example of what hard work, dedication, belief, and persistence take to open the right doors and fully live one’s dreams for a better future. He is the perfect example of what all persons should have the opportunity to create.

For more visit www.CameronKarsten.com

Seattle Central’s Alumni Spotlight: Cam Karsten

Here’s a retrospective of my path to commercial photography via Seattle Central’s Creative Academy. Always a treat to have someone interested in your story, and the hope to inspire others to follow their dreams. Original post can be found here.

For budding photographers, Seattle Central Creative Academy alumni Cameron Karsten (‘12 [I think ’13…]) offers simple, yet pragmatic advice: “Shoot what you love.”

After developing a passion for photography while backpacking and blogging across the globe, Karsten was eager to turn his passion into a career. Now, as a highly sought-after commercial photographer with an expansive clientele, he has made a living from capturing those very things he loves: hiking, surfing, and fishing.

Raised in California and the Pacific Northwest, Karsten developed an early love for the outdoors. “I was an explorer,” he explained. “I was outside most of the time, whether it was riding bikes, fishing for salmon in the fall, or just experiencing nature.” Karsten also feels lucky that his single mom instilled in him a love of travel from a young age too and recalled driving to Mexico several times a year when the family was based in southern California. “And so that imbued a love of travel and of going somewhere new and not knowing the final destination,” he added.

When Karsten wasn’t exploring outside, he recreated scenes from the outdoors in the classroom. He never gravitated towards formal art classes, instead filling his notebooks for other subjects with realistic sketches. “I’d picture a place that I wanted to go, and I would draw it realistically,” he said. “And I think that also played into telling stories with pictures, instead of with words.”

Karsten attended college in Los Angeles, where he quickly realized city life wasn’t for him. “I didn’t like much of anything except the ocean down there,” he admitted. This dissatisfaction led him to take what he thought would be a one-year break from college — a gap year that ended up stretching into six years of travel around the world.

Karsten’s goal during this academic hiatus was to become a writer. “I was collecting stories and characters, learning through real-world experiences rather than studying books and taking tests,” he explained. At first, Karsten would hunker down at internet cafes to write stories to his friends and family. But when he discovered a travel blog community of fellow backpackers, he started sharing his travelling tales to a much more global audience under the blog name cam2yogi, a nod to his deep interest in Buddhist philosophy he developed travelling through Asia.

It was during this time that Karsten’s interest in photography began to take shape as well. With his film camera — and later, a tiny digital point-and-shoot gifted by his family — he began using photography to complement his written storytelling.

To his surprise, readers praised his photos as much as — and sometimes more than — his writing. “People would say, ‘your photos are fantastic.’ Because of that encouragement and feedback, I started falling in love with taking pictures and looked forward to capturing the best moment to include in whatever story I was trying to tell.” As his network and skills grew, Karsten sold some of his blog posts as articles to smaller travel magazines.

After six years of wandering the world with his pack, his stories, and his cameras, Karsten returned to the Pacific Northwest — and felt more restless than ever. His travels had provided him with a wealth of experiences, but he was still searching for a way to channel his creativity into a sustainable career.

It was a woman he met — now his wife — who helped him put down roots in Seattle. She worked as a photo stylist at the time and connected Karsten to several commercial photographer contacts.

“I realized that the whole traveling lifestyle was going to be on pause because I was in this serious relationship, and I started learning more about the commercial world and what was available to me as a career,” he said. “And every commercial photographer I worked with within the Seattle area was like, ‘Hey, if you want to do this seriously, go back to school.’”

Karsten took their advice and looked into Seattle Central College’s Creative Academy. “It was a no-brainer,” he said. “The program was highly recommended and close to home.” He enrolled in the two-year Commercial Photography program, which has since been folded into the current Visual Media program.

At Seattle Central, Karsten found the structure and mentorship he needed to hone his craft. “The first year was all about learning the fundamentals of commercial photography — like continuous versus strobe lighting,” he said. By the second year, the structure of the program shifted towards encouraging students to find their niche and lean into their creative strengths to set them up for real-world success. For Karsten, that meant focusing on storytelling through outdoor photography.

“Growing up in nature, I could not stand being in the studio working with inanimate objects,” he said. His instructors, like the retired Alejandro Tomas and the late Robert Milne, recognized his passion and gave him the freedom to pursue it. “They said, ‘If you want to be outside, go be outside.’ That support made all the difference.”

“[This photo] resembles my path to steer away from the studio and practice my light skills to shoot outside,” Karsten said referencing the following photo from his days as a student at the Creative Academy.

Karsten remembers feeling like he was in a vastly different stage of life than his classmates who were fresh out of high school. He and his wife were starting a family by his second year of the program, and knew he had to take school seriously. “It was my career,” he said.

He credits his professors, Tomas and Milne, with imparting the technical skills necessary to make his career but also offering mentorship that bridged the gap between the classroom and the professional world.

“I loved the one-on-one conversations with them,” he recalled. “They weren’t just teachers — they were adults, and I could relate to them. Those conversations were less about school and more about photography as a career. That’s what really stands out to me.”

After graduating from Central in 2012 (2013…), Karsten made it his goal to build up a professional portfolio of work while simultaneously enjoying his favorite outdoor activities in the Pacific Northwest. He took his camera with him whenever he and his friends would camp, hike, or hit up the beach.

Karsten tried photographing surfing at first, but found it was too hard to stay off the waves. He realized that shooting his friends fly fishing was different, and it soon became a subject that dominated his portfolio. This work also caught the eye of his first major client, Grundéns, a commercial fishing gear company.

“I brought a really nice, printed portfolio and as [the marketing professional] was going through my work, he was like, ‘Hey, this is great. You want to go to Norway?’ and I was like, ‘what!?’” he explained. “So, the next thing I knew, I was on a plane to Norway to photograph cod fishing for this company. And from there we went to Guatemala, the Florida Keys, and Alaska.”

By continuing to capture subjects he was passionate about, Karsten’s portfolio expanded to include work with other high profile outdoor recreation and technology brands, like Patagonia and Garmin Marine.

In recent years, Karsten has returned to Seattle Central, not as a student but as a professional, supporting the college in a variety of photography and videography projects.

“I’m always like, ‘Yep, let me block my calendar because of course I’m there for you,” he shared. “It’s part of just paying it forward and trying to give them my all, since they gave me their all and got me to where I am today,” he said.

While Karsten continues to shoot a variety of subjects for his clients, he finds the most enjoyment — and conveniently, work — shooting those very things he loves, like nature and outdoor recreation, echoing the subject matter he captured on the point-and-shoot he carried with him throughout his backpacking adventures. “When it’s a personal project, your passion shows through, and that’s what attracts clients,” he said.

He travels less now, prioritizing quality time with his wife and two daughters, eight and 10, but still cherishes every moment he gets to spend outside with a camera in hand.

As Karsten prepares for his next project (Nov. ’24) — photographing warm-water fishing in Baja California for Grundéns — he reflects on the impact Seattle Central has had on his less-than-traditional path. “Seattle Central gave me the tools, the trust, and the freedom to build a career I love.”

For more visit www.CameronKarsten.com | www.the-subconscious.com

The Forgotten Seasons: Down the Pacific and Back

As part of an on-going series titled The Forgotten Seasons, I’m constantly training my eye on my family, not only as a father and partner, but as a photographer, seeking those moment of joy and elation, those times of overt emotion and strained tension, as well as the things of pure absolute beauty.

The project began back during 2020 Covid lockdown, when our expanding worlds as a young family shrunk and became isolated. Work disappeared and we found ways to be creative with what was within our immediate circles. To keep developing my career among the long hours of idleness, I enrolled in an online photography program taught by David Alan Harvey, and it was here I was encouraged to pursue the muses right in front of me; the ever-changing growth and evolution of familyhood.

This current series reflects an end-of-the-summer roadtrip, with our parental patience already worn thin, down the Pacific Coast and back before the long-awaited start of the next school year.

For more visit www.CameronKarsten.com

Reflective Layering: Winter

Lake Chelan, WA – New Years 2023 © Cameron Karsten Photography

I think about seasons as temporary transformations of emotion, physicality and the obvious surrounding environs. To me, winter is dark, cold, unforgiving, and often turbulent. A time of rest, thick socks, hot wood-burning stoves, and dark beers to ease my moodier outlook of the external world. Being from the Pacific Northwest, winter is more or less all those things, but milder with intermittent wind storms and snow that lasts a day or two before melting into a brown slushy soup that you can’t help but wish away sooner rather than later. Back to the rain.

However, as a father with two daughters, it is a season of new adventures and explorations. Getting the young outside to discover is no easy task. The layering, the timing, the coaxing with gallons of hot chocolate… It is never for naught, but an opportunity to expand the horizons and see the new; the soft tones of grays, whites, blacks and muted greens, with the occasional shocking blues. And it is a time to go within, to be still and watch the passing clouds and the water drops fall from the eves. In the PNW the sun is forever low on the winter horizon, if it appears at all, and the shadows always long, creating the ever contrasted frames of intrigue. Wherever you look, there is a place to go and train your eye.

I love when the light pierces through the canopy. I love when patterns and symmetry line up. I love when a tree stands out, tall like a monolith, a representation of the ages still strong, still remaining, like a wise sage oblivious to it all. I love when it all comes crashing down: When the light is flat and the waters still. When the forms shatter and chaos creates the creative imagination. When there is busy-ness infused with light and darkness. I think this is what makes the world go round, the brain taking in all the senses every waking hour and the heart making sense of it all through one simple thing – a feeling.

“To examine oneself makes good use of sight.” – Chuang Tzu

Mammoth Lakes, CA – 2022-2023 winter’s historic season, one atmospheric river after another. © Cameron Karsten Photography

This is my winter monologue; an exposé of images, thoughts, examinations, feelings and wonderment. It is a time of cabin fevers and extreme endurance. A place of stillness and wild abandon, often digging deep to remain true to oneself or simply to remain alive per the elements. All outcomes are a possibility.

CAMERON KARSTEN PHOTOGRAPHY

Active, Lifestyle, Portrait | Photographer + Director

Represented by The Gren Group | SEATTLE • LA

www.CameronKarsten.com | 206.605.9663

How to Shred the Gnar

There’s a first for everything, and as a primary water sports enthusiast, I haven’t introduced my kids to the art of snow sports yet, until the 1st of 2023! They have begun their journey Shreddin’ the Gnar. But first a look at the hills shrouded in snow just south of Chelan, WA. This edition is available for purchase up to 50in x 19in showcased over a beautiful wall space. Contact for details.

We spent two days at Echo Valley just north of Lake Chelan. With only 3 toe ropes and a minimal field of Jerry’s, their experience was beautiful. After an 1.5hr ski lesson from a young shredder himself, they were hooked.

http://www.CameronKarsten.com

A Day For Ice

For one day in the Pacific Northwest, everything frozen.

Looking at my Tacoma was a detailed spectacle.

From the truck, I grabbed a sheet of black foam core and wandered around the garden.

Placing the black background behind the frozen elements helped isolate the subjects and make the ice pop.

Then with an old camera, and an even older lens, I returned to the truck to photograph the macro world of ice encapsulating the Toyota Tacoma.

They each look like a study of ice, or a picture of a frozen planet far out in the galaxy.

Vodou Footprints: Levoy Exil – Saint Soleil’s Vodou Mystic

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Levoy Exil is an artist. He’s from Haiti. He lives in Haiti. He is a visionary with deep roots into the mysticism of Haitian vodou. “I have revelations when I’m asleep. In black and white. The black is the body, the white is the spirit. I sing the song of creation to Damballah. I offer him blue, white and mauve. There are lines of dots all around the shapes, in relief. There are dots of light. The red is part of the body. It’s also a symbol of goodness, and it’s good for healing too. Damballah is a snake, made up of all colors.”

Levoy is an original member of the famous Haitian artistic movement called Saint Soleil, which began in 1972. Inspired by vodou religion and the cosmological energies called loa, or vodou spirits, St Soleil (Holy Sun) grew from the peasant mountainsides outside of Port-au-Prince into an internationally-renowned style specific to the culture of Haiti. Levoy still practices the art of the movement, and today is an icon of Haitian creativity and vodou symbology, helping bring to light the true beauty of this ancient belief system.

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Vodou Footprints: André Eugène – Atis Rezistans of Port-au-Prince, Haiti

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Portrait of sculpture artist André Eugène, founder of Atis Rezistans on Grand Rue in downtown Port-au-Prince, Haiti.

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All of his skulls in his work are real human skulls. We asked him how he was able to get a hold of them and he said, “Many things are easy to come by in Haiti. All my work is recycled. You ask for a human skull, you can easily get one.”

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New Print: La Push It – 2007 (Limited 10 editions)

21H x 31W giclee print on Moab 300gsm Entrada Rag. Limited 10 Editions prepared with cream matt on silver aluminum frame behind museum glass. Total dimensions approximately 30H x 39W (10 editions remaining).

21H x 31W giclee print on Moab 300gsm Entrada Rag. Limited 10 Editions prepared with cream matt on silver aluminum frame behind museum glass. Total dimensions approximately 30H x 39W (9 editions remaining).

New print from the archives. A shot from La Push, WA in 2007. Due to winter storms, this beach changes dramatically each season, from new logs and old growth tree stumps so shifting rock banks and fresh water pools.

Matted and framed behind a silver brushed aluminum frame and museum glass for $1,050.00

Photography: Color and Digital on Aluminium, Glass and Paper.

Size: 21 H x 31 W x 0.1 in

Keywords: beach, photography, fine art, washington state, color, Pacfic Northwest, landscape

Mexico: The Land of the Craft

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Mexico is a land of southern sun, warm sands, dusty cobbled streets filled with wafting scents of freshly grilled meats, buttery shrimp skewers and braying donkeys laying idle under the shades of ruffled palm fronds. It is a humble mix of ocean beaches to classic hacienda-style farmland below centuries-old ranches to the hurrying belches of city horns and graffitied buses intermixed within a colored historic city center. The people of Mexico know very well how to eat like ruling kings and drink like maddening queens. They choose their ingredients from the busy market stalls where meats and seafoods, produce and local spices and herbs carry lines of shoppers out to the homegrown rows of agave that stretch along arid rolling landscapes into the wild brushes of the traditional vaquero. Their culture very much resembles a barter and trade system of long ago, with real crafts-people, who to this very day continue to subsist on a technique passed down from generations.

There is pride in the people, the ones who truly know how to carve a cow into the choicest of meats, to the repairman that returns the hurricane-battered palapa back into that exotic specimen above brown leathery Texans and Californians. South of the border is where the Americas’ craftsmanship dwells, behind the colonial walls and feathered into the waves left by the dawn-patrolling ponga. What is in Mexico is from Mexico, built by the people.

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